Workshops and trainings
Digital IQ offers several workshop formats as well as education and training for companies who are starting with their business transformation and want to improve their digital skills.
Customer journey mapping
Customer journey mapping is the single most important first step in designing excellent user experience. And today, good user experience is the foundation for the future of any serious company.
Our customer journey mapping workshops are based on design thinking methodology and are created to help clients gain insight into experiences their clients have while using their products and services. Digital IQ will help you in choosing participants, gathering relevant research and data, moderating the mapping process, and creating measures to improve customer experience.
Employee journey mapping
Similar to the analysis of the customer experience, when we look into our employee experience, we notice there are pain points or critical moments that have a significant influence on the overall experience. Such moments are critical in shaping the way an employee sees the companies and how they perform. Companies that are working on improving their employee experience use, among others, employee journey mapping as a tool to evaluate and improve employee experience in their organizations.
Our experts can help you to organize those workshops, consult you on how to improve employee experience, and help you to choose tools for efficient management of HR processes.
Design thinking
"Design Thinking" workshops consist of practical exercises and activities that are created based on the following principles:
- Empathy
- Innovation and problem solving
- Prototyping and testing
The goal of the workshop is to facilitate collaboration and spark innovation and a customer-focused mindset. This type of workshop is suitable for any part of the organization, marketing, sales, support, management etc.
Brand workshops
Managing your company’s brand and image is the task for every employee in your company. Unfortunately, companies often fail to manage this process and very often their brand is being interpreted and presented differently in different situations and by different people.
The goal of brand workshops is to take charge of this process and answer questions such as: why does our company exist? What value do we offer our clients and employees? How are we different? A very important result of this process is to the unified view of brand attributes, values and brand positioning and brand communication plan. Our role in this process is to facilitate this discussion and create a structured workshop where brand strategy will be created. Research shows that companies that have a documented brand strategy systematically outperform those that do not have that.
Creating personas
Personas are imaginary characters, representing company’s target groups. They are used in different marketing and sales processes and are useful for creating better customer solutions. During the persona building process we empathize with our target customers.
Workshops are great way to start conversations inside companies about customer needs and what are the best ways to solve problems customers have when they use your products or services. Workshop produces documented personas which you will use in product development, customer segmentation, creating marketing campaigns, designing sales and support processes, and so on.
Digital academy
Digital Academy is a series of educations about digital knowledge and skills as well as leadership skills necessary for getting companies ready to face challenges of the digital transformation. Digital IQ offers different trainings for individuals and groups who want to work on their digital skills, people management skills and change management skills to be able to achieve long term and sustainable impact on the future and results of their organization.
